In the case of going for cosmetic packaging, the most difficult question to answer is custom versus standard bottles. One set of bottle allows brands to connect with consumers because it gives the company’s brand personality. This wholesale bottle helps other companies cope with the otherwise very competitively thronged market. They look for specific needs that make the product better. Standard bottles on the other hand are good for people and brands looking for speed, volume and cost efficiency. In the end, however, that which goes with your brand ideology, your target audiences and how you hope to be perceived in the market space should inform this decision without undermining your overall business strategy which all should be encapsulated in your packaging strategy.
