Cosmetic brands must have a strategy for adjusting their market presentation that would include customizing the face cream jars. Effective package not only secures the firm’s product but also acts as a selling tool. Purchasing the cones made of plastic that can be affixed with branding as well as offering plastic bottles that allow screen printing, embossing and simple color changes would suffice brands needs. Additionally, incorporating specific cultural needs in packaging design can be beneficial making the product more favorable in various markets and guaranteeing its success in different client’s segments.